Thursday Mar 27, 2025

FTC Asset Freezes Are Surging...

This episode of the Don’t Say That podcast is a bit of a fire alarm episode.

Greg and I had to squeeze this one in because the FTC is not slowing down. In fact, it’s the most aggressive we’ve seen them in YEARS — especially with asset freezes.

In this episode, Greg breaks down what’s going on behind the scenes… and why we’re seeing a major shift away from traditional CIDs and into full-blown financial lockdowns for marketers. 

Yeah, they’re freezing bank accounts first and asking questions later.

Here’s what we get into:

  • Why “scaling” language is now on the FTC’s radar
  • The 7+ recent asset freeze cases and the pattern behind them
  • How the FTC is bypassing rule changes and still winning in court
  • Why marketers are most vulnerable when using income testimonials and “business in a box” claims
  • How I’m selling out an event without a single dollar sign in the copy

Listen in and learn how to pivot your marketing fast before the FTC comes knocking.

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