How To Establish “Typical Results” For Your Testimonials!

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In today's episode, Greg and I dive into a complex and often misunderstood topic: proving "typicality" for results-based testimonials. This is one of those compliance areas that can catch marketers off guard. 

Remember: if you use a results-based testimonial, you need to show that it’s what your “typical” customer is getting.

This compliance area can easily catch marketers off guard—and recent FTC guidance on multi-level marketing companies has made the stakes even higher, whether you're in MLM or not.

What You’ll Learn:

• How recent FTC reports on MLM companies could hint at future enforcement actions…
• The exact steps to substantiate customer testimonials to meet FTC guidelines…
• How many customers you need to survey to get a representative sample…
• How to set up the right system on the FRONT-END can help you get this data easier and cheaper…
• Real-world case studies: What happens when companies don’t have their "typicality" data locked down…

Listen in as we navigate this tricky compliance minefield and share actionable insights to reduce your risk!