Is The “Net Impression” Of Your Marketing ILLEGAL By The FTC?

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

 

When it comes to marketing and advertising compliance, there are no 2 more important words than… NET IMPRESSION. 

 

No amount of gamification or twisting of words can fix a non-compliant net impression. 

In this week’s "Don't Say That!" episode, we dive deep into what net impression ACTUALLY means and why it's the ultimate litmus test for whether your marketing is truly compliant.

We talked all about…

• Why attracting the "down market" with hype and pressure is a recipe for disaster (and how to win over the "up market" instead)
• The simple 3-part formula for crafting compliant offers that convert like crazy…
• How one marketer's webinar attracted die-hard skeptics and transformed them into raving fans (without a single "gotcha" in sight)
• Why even the savviest gurus are spreading dangerous misinformation about compliance (and how to protect yourself from their bad advice)
• The real reason I’m on a mission to change the face of marketing, straight from the heart

But maybe the most powerful moment came when we revealed the exact words we changed in a recent headline that took it from risky to compliant - without sacrificing an ounce of persuasive power.

The key takeaway? Compliant marketing isn't about gaming the system or using clever hacks. 

It's about delivering genuine value, making irresistible offers, and giving your audience the time and space to make informed decisions.