Stress, Anxiety, Paranoia: What’s An FTC Investigation REALLY Like?

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There’s one thing I always tell marketers and business owners.

 

NO amount of money is worth having to go through an FTC investigation. 

Truly nothing prepares you for the emotional rollercoaster of an investigation and lawsuit. And in today's episode, I’m pulling back the curtain on my experience with the FTC, and  revealing the human side of regulatory action that most marketers never see coming.

Things like…

• The surreal moment I realized a security guard at the FTC building was secretly a student of mine…
• How presenting a data-packed PowerPoint to regulators felt like giving a webinar to the toughest audience ever…
• The gut-wrenching anxiety of radio silence from investigators for weeks on end…
• Why I was paranoid my offices would be raided at any moment…
• And the extremely intimidating experience of being in the FTC offices defending yourself…

I also shared my candid thoughts on how the FTC process could be improved, and why I don't harbor ill will towards the agency despite my ordeal.

The biggest lesson? 

 

While the FTC may be more professional than many marketers expect, the psychological toll of an investigation is brutal. No amount of money is worth the sleepless nights, constant anxiety, and potential damage to your business.