The #1 Type of Marketing The FTC Is Targeting Now…

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit

 

In this episode, Greg and Anik dissect one of the most recent cases from the FTC and how it highlights one of the biggest focuses of the government right now. 

 

Turns out, in 2024 phone sales are the #1 target for government suits after a key Supreme Court loss clipped the FTC’s wings in 2021.

 

Greg breaks down how legal landmines have shifted and covers topics like…

 

• How telesales are now the prime target thanks to stronger case laws…
• The sneaky small business  myths Anik used to buy – “I’m too tiny to get fined”...False!
• Why incorporating physical phone teams spikes your risk exponentially…

 

Anik used to think his phone sales team was his secret sauce. They had the scripts, the reviews, the low refunds… He was monitoring it all!

 

But one small line undid everything.

 

Greg explains why even the most simple questions can imply unrealistic earnings claims to investigators.

 

If you’re running call centers to drive revenue right now, this episode is an urgent must-listen. Get your head around the pitfalls before they sink you.