Why Surveys Could Save Your Business From the FTC

In this episode of the Don’t Say That podcast, Greg and Anik break down a POWERFUL and often overlooked compliance tool: surveys.

Surveys aren’t just a tool to improve your business—they’re a secret weapon for compliance. 

Anik learned this the hard way during my own FTC investigation. Turns out, surveys could have saved me a lot of headaches. 

In this episode, Greg and I break down why surveys matter and how to use them strategically in your business.

We cover topics like…

• Why the FTC loves to see survey data during investigations.
• How surveys bridge the gap between marketing promises and customer expectations.
• The critical importance of acting on survey results—and documenting the changes.
• Whether surveys should be run directly or through an attorney for legal protection.
• Three must-ask questions to uncover what your customers really think.

Surveys can help you stay compliant and build a better business. Don’t miss this episode—it reveals a key way to reduce your risk of lawsuits.